• How to build and run a successful affiliate campaign for a client
  • Analysing and tracking affiliate performance
  • The major industry players and what they offer
  • Working with affiliates and networks
  • The current affiliate marketing conditions in the UK, Asia, US and mainland Europe
  • The regulation of the market
  • Introduction to IAB and IASH regulatory bodies
  • Integrating affiliation with other forms of new media marketing
  • Understanding how affiliation can benefit an online campaign
  • The future of Affiliate marketing
  • Defining a media buying strategy proposal
  • Creating a media buying proposal for a client and publisher
  • Ad creatives and forms of online advertising
  • Understanding how online advertisements are served
  • The pros and cons of different ad placements
  • Advertising on individual online media channels
  • The benefits of media buying for a client’s online campaign
  • Finding the client the best publishers and placements
  • Understanding campaign analysis and performance
  • Integration of off and online media buying
  • The key elements of running a successful SEM campaign
  • Understanding clients campaign objectives
  • How to build and run SEM campaigns
  • Developing a PPC bidding strategy
  • Understanding how search engines work
  • Building an SEM strategy
  • The advantages and limitations of PPC advertising
  • SEM budget allocation
  • Reporting and preventing click fraud
  • SEM tracking and Analysis
  • Protecting your clients’ trademark
  • The importance of SEO to a business
  • How search engines crawl and index web pages
  • Understanding the search engine algorithm
  • Improving site architecture to increase search engine ranking
  • Link building strategies
  • How to develop and optimise a websites content
  • Carrying out competitor analysis for SEO purposes
  • Developing key words for SEO that drive results
  • Monitoring and analysing SEO results using webmaster accounts
  • Online regulation of SEO activities
  • Components of the blogosphere
  • Setting up and writing a blog
  • Building readership
  • The do’s and don’t of blogging
  • Blogging as a marketing tool
  • How to use a corporate blog
  • Developing a blogging strategy
  • The history of social networks
  • How social networks operate
  • Key industry players and their main differences
  • Setting up a social media marketing campaign
  • Social Media Optimisation
  • Social vs. Traditional Media
  • The importance of social media when branding
  • Pros and cons of using social media to market
  • The five pillars of social media marketing

Topics

  • Affiliate Marketing
  • Media Buying
  • Search Engine Marketing
  • Search Engine Optimisation
  • Marketing through Blogs
  • Social Media Marketing

Teaching Method


77Academy students are taught by industry professionals in order to gain a direct insight into what it takes to succeed in new media marketing. Over the 10 week programme a mixture of web-based lessons, one-to-one training, presentations, case studies and practical experience working on live campaigns gives participants all the skill and knowledge needed to run successful new media marketing campaigns.

Practical Experience

During your time on the course you will gain essential hands-on practical experience working on live new media campaigns alongside account managers. Through this experience you will become familiarised with the various industry tools and platforms that new media marketers use to run online campaigns on a daily basis.

Careers

77Academy will work with you throughout your time on the course to find employment that best suits your skills and interests. Our online Careers Centre allows you to create an online CV, keep note of new media experiences you have had, and supply you with all the hints and tips you will need to create successful CVs, cover letters and perform well at interviews.

Alumni

When you complete the course you will become 77Alumni and benefit from invitations to various networking events and additional new media training courses to ensure your new media education continues throughout your career.

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